How much should I spend on leads?

Roadmap 2

The following chart shows how many leads you need to purchase a day to get to the 5000 leads milestone. Once you have 5000 leads in your database, and are converting at least 5% of leads, you have enough revenue and prospects to stop buying leads. I believe that you shouldn't invest anything that you can't afford to lose and that is also true with buying leads.

I feel that if you are not talking and emailing all of your current clients every 6 months because you are "too busy" with other projects then you should probably quit buying leads at that point. Last year I spent over $52,000 on leads and then I realized that I wasn't in a situation where I was getting as many referrals as I could have and renewal sales. I stopped buying leads altogether and focused more on support and "checking in" on clients and my sales never dropped. Getting rid of lead costs is the most exciting part of this business! Now you virtually have no cost to sell health insurance. It was a grand day when I gave myself a $52,000 raise. You decide when you should get rid of lead cost buy there is no reason that you should have to buy leads after 5000 leads.